PROJECT
| Megabox Cineplex COEX Mall Seoul, South Korea |
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Connected to The World Trade Center in Seoul is the underground COEX Mall, an 85,800 sm shopping center which includes the Hyundai Department store, restaurants, shops and family entertainment facilities. The Magabox Cinema located in the mall, anchors the entertainment activities. The cinema opened in the year 2000 and quickly became one of Seoul's best entertainment destinations with over 4.5 million patrons visiting the cinema in the first year. Prior to it's grand opening to the general public in May of 2000, the Megabox team screened films for participants of the third Asia-Europe Meeting (ASEM) held in Seoul.
This was the first project in LCE's partnership in Korea. Leveraging LCE's cinema development and operational expertise, an evaluation of the project was conducted focusing on specific areas of the program, since the project had advanced prior to LCE's involvement. Areas of focus:
To deal with the operational issues, a team was assembled to cross-train management and operations team members from Korea in the US. Likewise, a team was assembled to evaluate the technical issues. The objective during this evaluation was to establish a standard for cinema development and operation based on LCE's philosophy for future projects throughout Korea. Team building and cultural sensitivity were important in establishing a trustworthy and productive relationship between both companies. Efforts from both teams contributed to the success of Megabox Cineplex becoming one of the most recognized entertainment locations in Seoul and one of the most visited theatres in the world. Other projects: |
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| COEX Mall Owner/Developer: KITA Seoul, South Korea Cinema
Owner/Operator: Architect/Engineer: Contractor: Project Management: |
