Zakopianka Project

PROJECT

Zakopianka Multiplex Cinema
Krakow, Poland

LCE's international strategy dictated the development of a cinema prototype design that was flexible and could be built throughout different markets in Europe and Asia. The competitive nature of underserved markets in Austria, the Czech Republic, Hungary, Italy, Japan, Poland, South Korea, Spain, Turkey and Vietnam required a quick and efficient response to potential development opportunities.

To lead the design and engineering initiative, MJM Architects was selected to develop the cinema prototype design. MJM Architects were selected for their cinema and international experience, meeting key selection criteria. Initially, to support the business objectives the development and technical team focused on:

Preparing a comprehensive design development document
Creating a detailed technical scope of work responsibility matrix
Designing flexible and exportable design elements
Developing a reliable conceptual cost estimating model
Standardizing cinema Fixture, Furniture & Equipment (FF&E) procurement, and
Creating a repeatable development and construction process

Flexibility and adaptability were critical to enabling a successful response to any project type, scope or market size which could be identified for development.

Prototype Characteristics:	10 to 20 screens 2,000 to 5,000 seats Footprint 4,000 to 8,000 sm. Clear Hgt. 8.0 to 12.0 m
Building Description:	Stadium seating auditorium design Structural steel frame Cast in place concrete Steel and precast concrete
Project Types:	Freestanding multiplex Urban mixed-use development Attached commercial center
Project Scope of Work:	Core-and-shell delivery Build-to-suit delivery
Estimated Prototype Cost:	US $6,000,000 to $10,000,000

Throughout the process, it is essential to maintain accurate cost estimates while developing the prototype design. To accomplish this, a cost model was created using historical and published cost data to create a conceptual cost estimate. This effort was supported through local market studies and engineering cost consulting input.

For this type of building, the cinema FF&E package is a significant contributor to the overall project cost. This package can potentially contribute up to 45% of the total cost. To minimize the cost risk, a preliminary equipment tender for FF&E and HVAC equipment was undertaken to identify the economies available in the prototype design. The procurement plan identified:

Standard equipment specifications
Availability of FF&E components
Quantity purchases based on development plan
Maintenance and operational cost reductions
Import/export consolidation opportunities
Just in time equipment availability

As the design evolved so did the FF&E package. Throughout the process, each bidder's strengths and weaknesses were identified with respect to purchasing power, execution strategy, delivery and serviceability. With a general scope outline identifying the key factors of concern in hand, vendors were selected and allowed to participate in the design development processes creating a challenging environment that stimulated innovative solutions.

The result, a comprehensive competitive package reducing the cost uncertainty and time required to assemble a complete FF&E package along with an execution plan. Identifying clear objectives and promoting a partnership environment creates a development strategy that enhances project success.

Other projects:

G-Town Gasometer Entertainment Center
Yelmo Cineplex Los Prados
Megabox Cineplex COEX Mall
Star Southfield Entertainment Center
Star Great Lakes Crossing Theatre
LCE Prototype Theatre
Yaohan Waterside Plaza (Mitsuwa Marketplace)
Riverview On The Park

Commercial Center
Owner/Developer:
Carrefour, SA
Paris, France

Architect/Engineer:
IMB Asymetria
Krakow, Poland

Cinema
Design Architect:
MJM Architects
Toronto, Ontario Canada

Contractor:
BEG Ingenierie Polska
Warsaw, Poland